Communicating Turn-Key Services for Clinicians

Together with a key customer,  we designed a patient pathway inclusive of their resources, and applicable to nearly all their Regenerative Medicine procedures. Then, we identified key areas to be managed by non-clinical staff, allowing the clinician to focus on more important aspects of the treatment. This benefit needed to be communicated, by handout and subsequent seminar, to prospective clinicians to compel them to refer existing patient flows to RE.GA.IN for treatment. 

As with many hospitals, clinicians at the Istituto Ortopedico Galeazzi “IOG” often simultaneously operate independent clinical practices. They will use the hospital setting for complex surgical procedures, but with the rise of ambulatory procedures, including Regenerative Medicine, may find themselves spending more time at their private practices.   IOG  wished  to reverse this trend, and offer compelling reasons to perform Regenerative Medicine procedures on its premises.

Together with our customer, we constructed a clinical workflow “Patient Path” designed to simplify, standardize and improve Regenerative Procedures for participating clinicians. It began by adding steps to improve patient safety and monitoring. These included Tissue Processing and Sterility Testing, HCT/P Characterization, Patient Enrollment, Data Collection, and remote Patient Monitoring. However, these tasks were delegated to IOG staff members will relevant credentials, often PhDs, thus making the overall commitment.

Key to success was the quick comprehension and adoption of RE.GA.IN by Galeazzi’s own clinicians. These clinicians were already exposed to Regenerative Medicine, and a few were actively practicing it in their private clinics. Thus, the program had to equal and/or improve upon the safety, efficacy and economic results they were already achieving. The resultant process maintained clinician responsibility and ownership for patient consultation and treatment, while delegating patient recruitment and enrollment, product preparation, product characterization, data entry and reporting, patient follow ups and much more to an integrated team of RE.GA.IN scientists and patient concierges.

This valuable proposition was best captured in the following map, and conveyed to prospective HCPs over a brief, live seminar.