Circles for Drug & Device Marketing

Satisfied customers are the best product spokespeople, and can drive explosive sales growth when speaking the “right language” at the proper podium. In healthcare, KOLs are the ideal spokespeople, data is their preferred language, and the number of available podiums, digital or in-person, are only increasing.

However, KOLs at large wish to preserve their product agnosticism, which makes finding and motivating busy KOLs a costly, time-intensive endeavor. Meanwhile, and without genuine KOL buy-in, Brands can find themselves diverting precious capital into incentives, detailing reps, and other traditional sales approaches.

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Technology and services which drive, not distract from, your KOLs own aspirations.

Rather than force specific product promotion, Circles equip your KOLs with the ability to generate, correlate and share data around their specific applications for your drug or device. This comes with a number of benefits, including greater KOL engagement, better audience receptivity, and greater number of clinical applications, including for off-label usage, to name a few.

The generation of longitudinal, integrated and statistically significant real-world data; the ideal peer-to-peer language.

Circles are built upon clinical-grade technology that include an FHIR/Hl7 standard database, engaging patient monitoring tools, and robust reporting and exporting functionality. This achieves, in a burden-free manner for KOLs, the generation of proper real-world data, leading to real-world evidence. Such data are the ideal balance between clinical accessibility and significance and drive higher quality peer-to-peer conversations around your product.

Increase in KOL/customer touchpoints through social media, webinars and various international collaboration opportunities.

Rather than force specific product promotion, Circles equip your KOLs with the ability to generate, correlate and share data around their specific applications for your drug or device. This comes with a number of benefits, including greater KOL engagement, better audience receptivity, and greater number of clinical applications, including for off-label usage, to name a few.

Low-cost, subscription-based pricing allows converting any or all of your customers into engaged KOLs.

Any one of your customers could be a future KOL, and more KOLs means more peer-to-peer sales of your product. Circles are built upon modern, cloud-based technology which reduce implementation costs, and enable low, monthly subscriptions for each new Circle. Equip each of your customers with a Circle to expand your KOL roster, and cost-effectively improve customer satisfaction and engagement.

Interested in Learning More about Circles for Distributors?

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Leading institutions from around the world have entrusted Circles for their evidence-based initiatives.

Speak with one of our experts to discuss how Circles could support your specific goals.

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