Product Adoption and Improvement, Customer Engagement, Legal Compliance
Clinician Engagement
Support hypotheses | Establish standards of care | Compare alternative protocols | Organize records into useful studies | Benefit from value-based medicine | Develop better patient case histories
. . . Effectively engaging patients in their care is essential to improve health outcomes, improve satisfaction with the care experience, reduce costs, and even benefit the clinician experience. . .
Engaging Patients in Decision-Making. Krist et al., 2017. HHS Public Access
Engaging Patients in Decision-Making. Krist et al., 2017. HHS Public Access
Patient Engagement
Evidence-supported patient education materials | Post-procedural communications | Adverse event monitoring | Patient advocacy group support
Product Improvement / Development
Actionable feedback from clinical customers | Integrate researchers and clinicians | Actionable data on protocol variations, patient cohorts, dosages, injection sites, etc | Refine instruction, training materials.
New Indications
Observe clinical discussions regarding off-label use | Collect preliminary data for IND’s, IDE’s
Regulatory Submissions
IND’s, IDE’s, PMA’s, Post-Market Surveillance, IRB’s and Medical Ethics Committees | Real-World Evidence | Registries | Support regulatory position papers | Legislative initiatives.
Reimbursement
New CPT codes | Value-based medicine | Narrow networks | Out-of-pocket procedures.
Membership, Impact and Funding
Turnkey, integrated platform | Low-cost | Flexible and scalable | Excellent user experience for clinical staff and patients | Full support | Customizable
. . . With a platform, the critical asset is the community and the resources of its members. In this networked world, the traditional consumer becomes an active producer who adds knowledge and value to the system in a positive feedback loop. . . .
Harvard Business Review, Van Alstyne et al., 2016
Harvard Business Review, Van Alstyne et al., 2016
Network Effect
Inherent network effects | Capitalize on existing and new KOL potential | Expand influence, audiences and quality/frequency of communications
Platform Benefits
Turnkey, integrated platform | Low-cost | Flexible and scalable | Supported by robust processes and support | Excellent user experience for clinical staff and patients | Commercial, clinical and scientific expertise