Circles and Real-World Evidence

Value For Clinicians and Value For Industry

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Circles are re-imagining and democratizing medical research. They create clinical and financial value for  all  clinicians, all product manufacturers, all  researchers, and all patients. 

THE CHALLENGES WITH TODAY’S HEALTHCARE DATA

The healthcare world is awash in data. Yet we are paying more for worse health outcomes. “Big” data and generative AI do not solve the problem; they worsen it. Physicians and patients alike are increasingly dissatisfied with the direction healthcare and healthcare data are taking.

Today’s large healthcare datasets contain one or more fundamental flaws which prevent them from being clinically useful:

Not statistically significant.

Inability to trace primary data sources and otherwise validate data.

Incomplete clinical context.

No or weak correlations to clinically significant endpoints.

Non-longitudinal (No or weak outcomes data).

Unclear or contested data ownership rights

Filtered through AI or other algorithms, leading to error rates and “hallucinations”.

Unclear data origination dates, or outdated.

Little or no visibility into the data selection and manipulation process.

Failure to observe Good Clinical Practice in data collection.

Explicit or implicit bias.

Not statistically significant

Inability to trace primary data sources and otherwise validate data

Incomplete clinical context

No or weak correlations to clinically significant endpoints

Non-longitudinal (No or weak outcomes data)

Unclear or contested data ownership rights

Filtered through AI or other algorithms, leading to error rates and “hallucinations”

Unclear data origination dates, or outdated

Little or no visibility into the data selection and manipulation process

Failure to observe Good Clinical Practice in data collection

Explicit or implicit bias

WHY ARE CIRCLES VALUABLE

Circles datasets avoid the foregoing deficits. They are developed within an integrated and closed system. This guarantees high-quality, statistical significance, clear ownership rights, full data validation, and deep clinical utility in the context of any indication, product or treatment protocol.

A Circle begins with a physician-designed study protocol, and ends with sustained benefit for participating physicians and licensees. It seamlessly integrates protocol design, clinical data capture, patient baseline and outcomes measures, investigator collaboration, robust analysis, publication and licensing support. 

Circles deliver this value with excellent physician and user experience, and far more efficiently and at a far lower cost than traditional approaches to healthcare datasets.

PhysicianS-Owned Circles versus Private Circles

Physician-Owned Circles

All Physicians-Owned Circles are available for use and monetization by any licensed clinician. They generate sustained revenues for POC Members, and increase the equity of their practices. See here for details.

Private Circles

Each Private Circle is designed and funded by a provider group, product manufacturer, medical society or other third party. Many Private Circles allow qualified clinicians to participate, and receive license revenue allocations or other forms of compensation. See here for details.